Oct. 24: I'll be on NPR Charlotte,

whitehouseAre you seeing pink? October is Breast Cancer Awareness Month which means pink ribbons and pink everything are showing up everywhere – NFL players sport pink accessories, there are pink cereal boxes on store shelves and pink newspapers in the mailbox. But is that pink can of soup really making a difference to eliminate breast cancer? Critics call it “pinkwashing” and say it’s time to move past the superficial awareness campaigns for what is a complicated and devastating disease. They say that visibility and fundraising alone isn’t the answer to ending breast cancer and that this sort of marketing oversimplifies the disease with detrimental effects. We’ll explore the nexus of disease, marketing, awareness and research in what some call our “feel good war on breast cancer” and learn about some of the politics and controversies over prevention and treatments.

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