Sulik-PRBPink Ribbon Blues: How Breast Cancer Culture Undermines Women’s Health (Oxford University Press, 2012)

Gayle Sulik PhD is one of the most sought-after experts in breast cancer and women’s health. Her ground-breaking analysis of the culture of breast cancer, richly described in her book Pink Ribbon Blues: How Breast Cancer Culture Undermines Women’s Health, is an essential read that provides thorough grounding for thinking through the complexities of a pink ribbon system gone awry.

Based on historical analysis, systematic examination of advertisements and public awareness campaigns, and themes across hundreds of interviews with survivors and caregivers as well as health care professionals and advocates, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become a brand name with a pink ribbon logo.

Even as Sulik points out the flaws of the pink ribbon model, she outlines alternatives and presents a new agenda for the future.

The paperback edition (2012) includes a new Introduction on fundraising controversies and a color insert with images of, and reactions to, the pinking of breast cancer (480 pp.).

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