Pink Ribbons, Inc. will be featured on Friday, October 12 at 8 pm as a special presentation of the Colony Film Festival.
Internationally acclaimed and award-winning filmmaker Léa Pool brings her unique signature style to Pink Ribbons, Inc., a feature documentary that looks at the politics of breast cancer philanthropy. As high-profile “pink” marketing campaigns raise millions of dollars in the name of breast cancer, the focus is not on prevention but on “the cure,” and the breast cancer movement has changed from activism to consumerism.
The film features interviews with an array of activists, writers and physicians, many of them feminist, as well as with the major players of the breast cancer fundraising and cause-marketing cultures. Interviews run the gamut from authors such as Dr. Susan Love of Dr. Susan Love’s Breast Book; Barbara Ehrenreich, author of Bright-sided: How Positive Thinking is Undermining America; and Ellen Leopold, whose two books, A Darker Ribbon: Breast Cancer, Women and Their Doctors in the Twentieth Century andUnder the Radar: Cancer and the Cold War; to Nancy Brinker, founder and CEO of Susan G. Komen for the Cure, Dr. March Hurbert, Executive Director of the Avon Foundation Breast Cancer Crusade; Evelyn Lauder of Estee Lauder, the first cosmetic company to use the pink ribbon as a symbol of breast cancer awareness; and many others.