Press Kit

IMG_0460FDr. Gayle Sulik MA, PhD presents lively and thought-provoking lectures at colleges and universities, professional conferences, and elsewhere, including Virginia Polytechnic Institute, Michigan State University, Siena College, University of Illinois, Texas Tech, MD Anderson, Colgate University, University of North Texas, SUNY New Paltz, and Texas Book Festival. Gayle has also taught courses at  Vassar College and Texas Woman’s University.

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Gayle’s presentations range from How Breast Cancer Became One of America’s Top Brands, The Changing Landscape of Breast Cancer Advocacy, and Deconstructing Breast Cancer Advertising, to Writing Across Audiences, Dissertation to Book workshops, and The Public Scholar: Thinking Inside and Outside the Academy. Watch a video clip from Siena College here.

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Gayle is also a sought-after media spokesperson whose views on breast cancer, advocacy, and women’s health are highly respected. She has been a guest expert on NPR, CNN, AlJazeera, America’s Radio News, Oprah Radio, and other local and national media outlets. Gayle is frequently quoted in respected publications such as The New York Times, USA Today, Reuters, Los Angeles Times, and others. Watch or listen to Gayle Sulik’s media interviews here.

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Gayle Sulik’s ground-breaking analysis of the culture and cult of breast cancer, richly described in her book Pink Ribbon Blues: How Breast Cancer Culture Undermines Women’s Health, has stirred a grass roots reawakening.

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Based on eight years of research, analysis of a breast cancer advertisements and awareness campaigns, and hundreds of interviews, Sulik highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink logo. While survivors and supporters walk, run, and purchase products for a cure, cancer rates rise, the cancer industry thrives, corporations claim responsible citizenship while profiting from disease, and breast cancer is stigmatized anew for those who reject the pink ribbon model. The paperback (Oxford 2012) includes new Introduction on fundraising controversies and 4-page color insert with images of, and reactions to, the pinking of breast cancer.

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